Fashion Group International’s Beauty Buzz discusses the impact of social media on Chicago beauty business. Attendees sipped on great wines and nibbles while panelist discussed the role of SM in their business practices. All declared that the use of social media has been positive for them. There is the occasional wayward tweet or customer service issue, but all in all, the tone was that social drives business. People want to build community with the brands they use. Customers want to feel that they are apart of a movement, or something special. Social Media is the way to keep connected before, during, and after a business interaction with customers. Potential customers can see how responsive and informative you are with your own current clients and can decide to buy just from a social media interaction. I live tweeted some tidbits that you can find below. 

Social media keeps brand relevant it drives community #FGIbeautybuzzTerez

Pinterest you can search local users and build community that way #FGIbeautybuzzTerez

Creating your own brand with social media is great for #beauty #FGIbeautybuzzTerez

Social media allows immediate response to customer helps brands #beauty #FGIbeautybuzzTerez

Blogging is a great tool for search engine business #beauty #FGIbeautybuzzTerez

Flash sales on GMA is going to put your brand in front of millions #FGIbeautybuzzTerez

We charge what we charge because we are worth it. People from deals sites are looking 4 the deal & they aren’t our customer! #FGIbeautybuzzTerez

Social media is a daily, hrly, all the time thing #FGIbeautybuzzTerez

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The panelist included greats like Stacy Koerner-Roney, Founder and Publisher of Glossed and Found (the online beauty mag), Kate Leydon, the Founder and President of the Ruby Room, Amber Wallor of The Left Hand Marketing group and and beauty extraordinaire Richard Class from Blue Mercury.  

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After the panel there was still plenty of time to get in some artistry and networking! 

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The Blue Mercury team was so gracious and the selection and space was amazing. I will be making a return trip for a spa treatment! Be sure to check out all of our great panelist on their social media channels. Tweet them and join their beauty community. 
Glossed and FoundBlue MercuryRuby RoomLeft Hand Marketing

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And a special thanks to Lisa Ackerman, the Regional Director for the Chicago chapter of Fashion Group International. Thanks to her you will be seeing this lovely face around the FGI group more often as I am the newest FGI social media manager and blog writer. Thanks Lisa for the amazing opportunity. You can find out more about my fashion and social media experience at dbabetta.com
XO, @TerezBaskin 

terez

I am a lover of fashion and life. I am a Mom, Writer, Stylist, PR pro, and Event Leader. For more about me check out my bio page.

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